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Bee On Honeycomb

Why Podcast Sponsorship Works

Engagement, Trust, and Attention

Podcast listeners choose what they hear—and they listen attentively. Unlike display or social ads, podcast sponsorships are delivered in full, often repeatedly, by hosts listeners already know and trust. That combination leads to stronger recall, credibility, and long-term brand affinity.
 
Growing Planet Media produces educational podcasts with highly engaged audiences in beekeeping, agriculture, science, and conservation. Our shows prioritize depth, accuracy, and consistency—values that align naturally with sponsors looking to build lasting relationships rather than chase impressions.

Podcasts

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Beekeeping Today Podcast

Launched in 2018, Beekeeping Today Podcast is the go-to show for beekeepers around the world. Hosted by Jeff Ott and Dr. Becky Masterman, each week features conversations with scientists, beekeepers, authors, and industry experts. From honey bee health and management to the latest research and innovations, we bring practical insights and fresh perspectives to your apiary.

Listen today wherever podcasts are streamed or directly from the Beekeeping Today Podcast website!
 

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Honey Bee Obscura

Hosted by Dr. Jim Tew and produced by Jeff Ott, Honey Bee Obscura is a weekly short-format podcast that dives into the everyday joys, puzzles, and challenges of keeping bees. Each episode is a focused discussion—perfect for learning something new while tending the bees, driving to work, or relaxing at home.

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Listen today wherever podcasts are streamed or directly from the Honey Bee Obscura website!

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